Screen printing, or silk screening, is an age-old method used to print a design or logo on almost any material. With the equipment we have in our shop, it is even possible to print on rounded shapes such as cylinders - which with traditional screen printing methods, would be impossible. The original silk used for a screen has been replaced nowadays with a nylon material that features a very tight mesh. It still has the feel and appearance of silk.
When many people hear, the words "screen printing" or "silk printing" they automatically think of the printing on a t-shirt, but screen printing can involve being used on all sorts of different material ranging from metal to plastic. Besides shirts, screen printing can be used on almost any type of material or surface. Common screen printing items also include:
- Thick film
- Medical devices
- Signs and displays
- Sports equipment like snowboards and skateboards
Screen printed items are long lasting even in unfavorable conditions. If the printing surface involves darker items, typically a supportive base print is needed. A light-weight base color, ideally white, is used. This technique helps ensure that the successive colors retain their exuberance, are noticeable, and grabbing to the eye.
STAND OUT ABOVE YOUR COMPETITION
Let's face it, with so many businesses offering t-shirts to promote their company and products, only the attractive and well designed t-shirts will be successful at grabbing the attention of your customers and prospects. With screen printed t-shirts as promotional items, not only will you stand out, but those that wear them will be a "walking billboard" promoting your brand or business message.
SCREEN PRINTING WITH YOUR COMPANY LOGO
Your logo is one of the most important things you can brand. It is the key to building the identity and image of your company. To succeed, you must integrate your company logo and make sure that it looks right across every point of contact that your customers and prospects have with your company. Company logo t-shirts not only promote brand loyalty and recognition, they can and will attract more business to your company.
COSTS OF SCREEN PRINTING
The costs involved in this kind of printing are definitely less when compared to embroidery. A specific amount of paint can place the design on a lot of fabric (depending on the design). Also, the labor required is not as much. With a main design, many prints can be produced in a small amount of time. Other forms require more labor and materials which only add to the expense. The convenience this type of printing offers makes it easy and less expensive to have promotional materials readily available. Do not forget to include screen printed items as part of your marketing and advertising efforts.
When giving out items that have been screen printed with your business or logo, it is best to give them out to customers as part of a promotion. Have your customers get a free screen printed item when they purchase your product, or you can give them out as a promotional item that can be used for client's events. This way, you can promote your brand when your clients give out your promoted items to someone who may not have known about your company. If there is one thing people like, it is getting free stuff.